Soliloquay

Garçon Wines are a wine company who also specialise in sustainable packaging that were developing a new wine brand. The wine would be contained in their trademark sustainable square bottle which is 100% recycled and recyclable. My brief was to create three label designs that would go on to inform the rest of the branding for the wine.

The wine will be specifically targeted at the recreational sailing market. The target consumers are the traditional older generation who typically make up the majority of those that own pleasure crafts and the younger crowd who are more of a sun seeking and socialising type.

To bridge the gap between the two target consumer groups I focused on producing designs that blended traditional wine label elements with a more contemporary aesthetic that would capture well for social media images.

The final designs consist of sweeping colours that represent the flowing of wine and sea, and fine abstract lines of metallic gold that shimmer and attract attention when in the desired sunny setting where the wine will ideally be consumed. The main theme of the labels are boats in motion.